Discover the Best Keywords for Your Website
Keyword research is the foundation of search engine optimization (SEO). Choosing the right keywords helps your website appear in search results when people look for topics you cover.
Steps for Keyword Research
- Brainstorm seed keywords – List the main topics your site covers.
- Use keyword tools – Tools like Google Keyword Planner (free) show search volume and competition.
- Analyze the competition – Look at what keywords competing sites rank for.
- Focus on long-tail keywords – Longer, more specific phrases are easier to rank for and often convert better.
- Group keywords by topic – Organize related keywords into clusters for content planning.
Tips for Sri Lankan Websites
- Consider keywords in Sinhala and Tamil as well as English
- Use location-specific keywords (e.g., "web design Colombo")
- Check Google Trends for regional search interest
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